Clarynt_

Building the GrowthOS for Fragmented Trade

AI-native platform turning messy distribution data into micromarket-level growth actions

2x faster delivery - Fractional Cost

Persistent Intelligence - Always on

Executive Summary

Why Clarynt..the build..why now

35,000 hours of consulting. Now codifying the tribal knowledge.

We left the consulting floor after scaling a digital-first practice and built what we always needed but never had. AI-first, for India, Bharat, and beyond.

2x impact. Real markets. Real problems. Battle tested with clients.

The logic and change management works for distribution-first companies. We have seen this play out on repeat -- in urban extraction, rural expansion, and the hard middle between.

The most complete spatial intelligence stack ever built for Indian distribution.

Profiled to perfection: 30,000+ micromarkets, 5 lakh villages. Proprietary spatial intelligence built for Bharat. Agentic-ready.

We're open to the right room...ready to shape the future

We know the toolkit, we know the change management pain. We want to make transformations sticky and glamorous again.

Arc 01

Why distribution needed a persistent intelligence layer yesterday

The solve is already clear. The infrastructure just didn't exist.

01 — The Intelligence Gap

The best GTM work only lasts about six months. Not because the thinking is wrong -- because there's nowhere for it to live.

01

Data cleanup rebuilt every engagement.

30% of every project timeline spent re-solving the same problem. Schema detection, field mapping, geo-validation -- all manual, all one-time.

02

Territory design trapped in Excel.

Stale within months. No mechanism to refresh. No connection to the systems field teams use daily.

03

Outlet intelligence dies with the team.

Scoring models on someone's laptop. No persistence layer. No institutional memory of which outlets matter and why.

04

GTM refresh takes 3+ months to restage.

Multi-vendor dependencies for analytics, optimisers, visualisation. No shared infrastructure to accelerate the next cycle.

The firms that pair consulting depth with a persistent, AI-native technology layer will define the next decade of GTM work. We are building that layer.

01b — The Art of the Possible

Every function has its operating system. Distribution is getting one now.

CRM

Salesforce

Supply Chain

Kinaxis, o9

Marketing

Programmatic stack

HR

Darwinbox, Workday

Distribution / RTM

Being built now

Arc 02

We're building the operating system for revenue orchestration. One brick at a time.

Not a point solution. A persistent intelligence layer with architectural breadth.

02a — The Shift

From transaction-level reporting to micromarket-level intelligence.

What you have today

ERP with transaction data at distributor level

SFA tracking salesperson visits and orders

DMS with secondary sales at retailer level

Syndicate data (Nielsen / Euromonitor) at city level

Excel-based planning at state and region level

Annual territory redesign by leadership instinct

→

What you actually need

Micromarket-level demand intelligence at PIN code

Spatial gap scoring -- reach, extraction, headroom

AI-driven network and territory design

Trade promo ROI at scheme x geography x channel

Channel shift detection (GT to QC to MT) by micromarket

Headless alerts to the systems your teams already use

G

Growth

C

Cost

P

Productivity

T

Transform

Micromarket Engine

Expansion · Precision

Location intelligence, catchment analysis, urban grey & whitespaces, right village expansion

Portfolio Oracle

Extraction

Right assortment push, NPD engine, PPA guardrail in clusters, portfolio gap identification

RGM Modules

Revenue Growth

Omnichannel management, market mix modelling, in-store excellence, retailer & influencer loyalty

TPx Brain

Omnichannel Spend

Trade spend optimizer, uplift-led allocation, uplift causality modelling

GTM & Network

Service Network

Cost-to-serve optimizer, digital twin, service network design

Field Co-Pilot

Digital Salesman

Next best action, ML-led MSL, sales & ASM cockpit, virtual salesman deployment

GTM & Network

Territory & Beat

Territory designer, beat optimization, route planning

GTM & Network

Transformation

Territory designer, digital twin, service network design

RGM Modules

Revenue Growth

Omnichannel management, market mix, in-store excellence

Field Co-Pilot

Digital Salesman

Virtual salesman deployment, ASM cockpit

02b — Foundational Drivers

Three infrastructure layers that make everything above possible.

01

Proprietary Reference Layer

The spatial intelligence grid

02

Canonical Ontology

One grammar for all distribution data

03

Agentic, Headless Intelligence

Persistent brain, not a dashboard

30,000+ micromarkets · 500,000 villages · 20,000+ PIN codes

The most comprehensive spatial intelligence grid for India's fragmented trade. PIN-code shapefiles, demographics, relative wealth index, nightlight, land cover, construction activity proxies, cross-industry POI data.

PIN-code shapefiles Demographics Wealth index Nightlight data Land cover Construction proxies POI intelligence Demand signals

→ Every engagement starts with a 2-week head start. The geographic intelligence already exists.

Distributor · Retailer · SKU · Territory · Micromarket

A single canonical object model that normalises ERP, SFA, and DMS from any source. AI-assisted schema detection, field mapping, and ETL generation. Self-healing -- gets richer with every engagement.

Schema detection Field mapping AI ETL generation Self-healing model ERP ingest SFA ingest DMS ingest

→ The data cleanup problem -- 30% of every engagement's timeline -- becomes a one-time setup that compounds.

Named agents · Scheduled runs · Push to SFA, WhatsApp, flat files

Subscribable agents running on the client's data, surfacing findings on schedule. Not a dashboard -- a persistent brain that pushes intelligence to the systems field teams already use.

Named agents Scheduled runs SFA push WhatsApp alerts Flat file export API hooks

→ The leave-behind actually stays alive. The client gets a subscription asset, not a PDF.

Arc 03

Hitting the ground running. Practical Execution meets startup speed.

We're not theorizing. We're shipping.

03a — Where We Are Deep

Micromarkets first. Omnichannel next. Then the full operating system.

01

Data Foundation & Ontology

Live

Foundational pillar

02

Micromarket Diagnostics

Live

Battle-tested

03

GTM & Network Design

Live

10x design speed

04

Omnichannel Intelligence

Active Build

The CEO ASM for citadels

05

Trade Promo Design & Optimize

Active Build

Problem deserves to be solved

06

Portfolio & RGM

Roadmap

Modules 1-3 are live and battle-tested across FMCG and building materials. Micromarket Diagnostics is the deepest wedge: reach scoring, extraction headroom, gap identification, expansion targeting, territory design at PIN-code level.

Omnichannel Intelligence is the next frontier -- connecting digital demand signals (GEO search, aggregator traffic, brand website visits) to physical distribution and AI-discoverable storefronts. Think of it as if every metro had its own sales CEO cross-channel -- channel silos shredded.

Trade Promo Management is in active build -- scheme-level ROI at geography x channel, uplift modelling, spend allocation. Once you know where to grow, the next question is how to spend efficiently.

03b — Preview

Dataverse- built on a self-learning ontology and best-in-class entity enrichment against a sector catalog.

Preview 01 — Data Onboarding

03c — Preview

Micromarket Diagnostics -- PIN-code level intelligence, running in minutes.

Preview 02 — Micromarket Diagnostics

04 — The Team

Built by people who've done the work. We're building what we always needed.

BD

Bibaswan Dutta

Founder

EYTata

NM

Naman Midha

Co-founder

EYEmami

ID

Ishan Dobriyal

Co-founder

EYPidiliteFlipkart

SS

Shubham Shewdikar

Tech lead

GeospocOla

We want an audience with you.

A 60-minute working session with your GTM practice leads. Live data. Live demos. A draft co-delivery model for the first joint engagement. We'll bring everything -- you bring the toughest client problem you're staring at.